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Wednesday, August 1, 2007

Kingdom Of The Online Cupids

Millions of people use the Internet to find love. Whether searching for a mate for life or just one night, they are fuelling an industry that rakes in $700-million annually in North America, and is seeing a continuous stream of new players.
Canadian companies -- from Lavalife to plentyoffish.com -- have made a huge mark in this space. Some would argue Canada is the capital of the online dating business, with many of the leading trends in the industry taking shape here first.
The Canadian dating site making the biggest splash at the moment is Plentyoffish.com. The founder and sole operator, 29-year-old Markus Frind, runs the site from his West Vancouver apartment. He hit the jackpot by making his site completely free. Started in 2003, it is now the third-most popular dating site in North America, according to Web traffic tracker Hitwise. The site pulls in more than US$5-million a year from text ads that appear beside user profiles.
Another Canadian dating site attracting its share of attention is Toronto-based Ashley Madison Agency. The site delivers
its customers a dating pool filled with people all looking for the same thing: a relationship outside of the one they are already in. The site's motto is "When monogamy becomes monotony."
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