"A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like."Until now, you could create profiles in Blogger, orkut, Google Groups, Google Co-op and all of them could contain different information. You could also add photos in Gmail, Google Talk and orkut, so the situation started to become confusing.The new Google profiles are already available in Shared Stuff, Google Maps, Google Reader and will be added to other web applications. For example, in Google Maps you'll find the link to your profile at the top of the page.
This is a very good news , I would recommend them to add some more profile characteristics such as : age,gender,high etc. adding these profile characteristics will enable people search engine such as Copenda integrate these profiles into their search results.
Read more at: Google blog
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