Do Compatibility Tests Work When They Can't Measure Attraction?

There’s been much buzz lately about Dr. Helen Fisher and her work at Chemistry.com – an offshoot of Match.com. This is Match.com's attempt to enter the niche market of online daters seeking “long-term compatibility.” In the US market, eHarmony and PerfectMatch dominate this niche.
Dr. Fisher is getting good publicity, because she purports to have a “test” that predicts if two people have what it takes to sustain romantic love and passion – what people call chemistry – over the long haul.
This promise resonates with people, because research by independent research firm Synovate reveals that one of the top reasons people worldwide do not use online dating sites is that they would “just rather meet someone in person first”
The impression is that people don’t want to go through a “box” to meet and get to know someone – or in other words a computer and quizzes can’t really assess if you have chemistry with someone.
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