MySpace Research Study

Fox Interactive Media (FIM) released a series of research findings from a study examining the growth and marketing power of online social networks.Key findings:'

• Social networks have caused a fundamental shift in the way people interact with each other and with media. 70%+ of Americans 15-34 are actively using social networks
• U.S. social networkers chose interacting on sites such as MySpace.com as their favorite activity online or offline, ahead of television viewing and on par with cell phone usage.
• The vast majority of time was spent connecting with family and friends as opposed to meeting new people.