New Opinion Poll Benchmarks the State of Online Dating

A very intersting finding: Market research report finds nearly 50% participation in online dating: many looking, some leaping.

Vizu Corporation, the company democratizing market research, and OkCupid, America's fastest growing free online dating company, today co-released a benchmark survey of current online dating attitudes and behaviors. Results showed that roughly half of all Internet users have partaken of an online dating Web site in one form or another. (See full market research report)

Of the 49 percent of survey respondents who claimed to have interacted with an online dating Web site, more than 20 percent were committed users, either by paying for a subscription or using a free service. Another 29 percent admit to at least browsing profiles, even if they don't take that final step of signing up and making a connection. Those who do commit tend to stick around - 62 percent trying their luck for two months or longer.
Sixty-eight percent of respondents prefer services that provide personality questionnaires, analyze compatibility and offer matchmaking recommendations. And users want that service for free, too. Free sites are preferred over subscription services at a ratio of five-to-one.

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