NEW YORK, NY -- (MARKET WIRE) -- Social network marketing is a powerful concept that will not go away. The underlying idea has had a profound impact on the way people use the Internet, heralding the rise of user-generated content as a buzzword. Social network marketing will have a similar profound impact on advertising, both online and offline.
eMarketer has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180% to $2.5 billion.
MySpace, still the largest player by far, is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million and both should continue to see healthy revenue increases. Combined, the two account for 72% of US social network ad spending in 2007 and 75% in 2008.
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Friday, May 18, 2007
Social Network Marketing to Reach $2.5 Billion in 2011
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2 comments:
*peers into crystal ball* I sense a lot of empty digital graveyards coming up. We will build it but will they come?
I might put some money aside to pick up a dead social network or two cheap, rejig them to make them more popular and then sell 'em to traditional media. Sounds like a plan? :P
I totally agree with you , there are too many social networks - most of them offer very similar services.
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