Nielsen//NetRatings engagement rankings for May show member commuities, which includes online dating and social networking, coming in third next to email and IM. Interestingly enough, gaming comes in fourth. That should tell you something. Ever thought about adding games to your site? I'm surprised none of the majors have added games yet. You can use games to help people engage with each other, and your site, and make money by upselling them to full gaming packages.
Top 5 Subcategories Ranked by Total Time, May 2007**
Subcategory In Millions of Hours
E-mail 342.9
Instant Messaging 253.6
Member Communities 205.6
Online Games 170.0
Current Events/Global News 119.6
Source: Onlinepersonalswatch
Friday, June 15, 2007
Nielsen//NetRatings Engagament Rankings
Posted by Lizi at 10:02 AM
Labels: Dating, social networks
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