Starting an Online Dating Service

According to Joe Tracy, publisher of Online Dating Magazine, Out of every 100 online dating services that are started, 99 of them will fail and never make a profit. Everyone starting a new service thinks they'll automatically be a part of that 1%, but then again, many Americans also think they'll one day win the lottery. The harsh reality is that from the time you launch your service you are part of that 99% and only those who know how to prevail will change that fate.

Joe has some advices for new sites that want to be part of the 1%:
1) Put the consumer first. I'm sure you've been upset at the way a company has treated you in the past. Strive to make it so that no one is ever that upset with you. Remember the golden rule, "do unto others as you would have them do unto you."
2) Find ways to heavily differentiate yourself (in a good way) from mainstream online dating services (i.e. offer refunds).
3) Network with other businesses to create joint ventures that benefit everyone involved.
4) Offer incentives for people who become members (paying or not). Note: My free ebook "Maximizing Your Online Dating Success" can be used as an incentive.
5) Don't start too big.
6) Remember that you need to market from several different angles and markets. Just doing online advertising won't cut it.
7) Find ways to create press releases that will attract attention. All it takes is for one news organization to write a story on you and that one story could result in many more.
If you have the money, hire a good public relations firm to help.
8) Be serious. Running a successful online dating service isn't something you do "just on the side". There's a lot of issues to work out, especially if you become successful - servers, technicians, customer support reps, etc.

Read more at : Online Dating Magazine