Social Networking, Online Video Are Top Digital Trends

Online video and social networking are outpacing other digital media behaviors, according to a study recently released.
Ipsos Insight released some findings of its annual study "The Face of the Web 2006." The survey, conducted in November and December 2006 among a random sample of 6,553 adults around the world, found that online video activities have replaced music as the driver of digital media's growth.
Thirty-six percent of U.S. Internet users watched a TV show or other video streaming online at the end of 2006, up from 28% at the end of 2005, and three-quarters had done so in the 30 days before polling.
Globally, about one in five adults has visited a social networking Web site, and 20% of regular Internet users had visited these types of Web sites in the past 30 days, according to the study.

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